Samantha Diamond

Samantha Diamond is the co-founder and CEO of Bird&Be, a fertility startup based in Toronto.12 With over 500 connections on LinkedIn, she has established herself as a prominent figure in the fertility industry.1

Background and Experience

Samantha's journey into the fertility sector was deeply personal. She struggled with pregnancy loss, which led her to frequently purchase ovulation and pregnancy tests.2 This experience inspired her to create Bird&Be, a company that offers fertility-support products for various stages of the fertility journey.5

Professional Achievements

As the CEO of Bird&Be, Samantha has led the company to notable success:

• Bird&Be was nominated for a Beauty Independent Beacon Award in Product Innovation - Formulation in 2024.4
• The company has developed into an at-home fertility care platform, addressing the needs she identified during her own fertility struggles.7

Personal Life

Samantha is now a mother of three, which gives her a comprehensive understanding of the fertility journey.3 This personal experience, combined with her professional expertise, allows her to identify and address gaps in support, education, products, and services within the fertility industry.3

Media Presence

Samantha has been featured in various podcasts and interviews, discussing her experiences and the mission of Bird&Be:

• She appeared on "The Fertility Chick: Conversations on Fertility" podcast to talk about Bird&Be's offerings.8
• Samantha was also interviewed on other platforms, sharing her journey and the story behind Bird&Be's creation.67

Through her work at Bird&Be, Samantha Diamond continues to innovate in the fertility care space, drawing from her personal experiences to create solutions for others on their fertility journeys.