✨ Samantha Davies

Samantha Davies is a research and design leader known for embedding user-centric practices to solve customer and business problems through elegant and usable design solutions.

She emphasizes understanding people's motivations, behaviors, and challenges through research to guide design and product teams effectively.

With a background in user research, testing, evaluation, innovation, and design, Samantha has a wealth of experience in various research methodologies and strategic approaches.

Having studied at UCL, European School Luxembourg, and Nottingham University Business School, Samantha has a solid educational foundation.

With a diverse professional history, Samantha has held positions like Director of User Experience Research at Picsart Inc., Head of User Research at Zoopla, and Senior User Research Manager at Monzo Bank.

Her expertise spans across user research techniques like ethnography, diary studies, and contextual interviews, usability testing methodologies, evaluation practices such as customer journey mapping and competitor analysis, innovation workshops, and design skills including personae development and sketching.

Visit her website at www.samanthadavies.co.uk for more detailed information and photos of her work.