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Samantha Culbert
Strategist • Marketer • Communicator • Event Specialist • Leader
Professional Background
Samantha Culbert is a seasoned strategist, marketer, communicator, and leader, recognized for her remarkable ability to build commercial value in brands, events, and properties. With a solid foundation and extensive experience spanning various sectors, including sports and recreation, entertainment and events, as well as the not-for-profit, education, and tourism sectors, Samantha has established herself as a prominent figure in the industry. Her career encompasses significant roles, beginning with management positions at high-profile events such as the Sydney Olympic Games and Essendon Football Club.
In her current roles with Aussie Aths and Jump, Samantha is at the forefront of strategic initiatives aimed at fostering growth and innovation. Her hands-on approach to leading, motivating, and empowering teams has consistently led to successful outcomes across multiple domains. She excels in forging strategic alliances and creating commercial returns through various mechanisms such as entries, memberships, ticket sales, sponsorships, and fundraising. Samantha’s impact transcends mere financial metrics; she also focuses on delivering economic benefits to host cities, enhancing brand equity, securing extensive media coverage, and facilitating stakeholder and community engagement, all while fostering customer loyalty.
Education and Achievements
Samantha Culbert’s educational background is as impressive as her professional journey. She completed her VCE at Ruyton Girls School, a prestigious institution known for nurturing future leaders and innovators. Following her foundational education, she pursued a Bachelor of Applied Science with a focus on Physical Education, Marketing, and Sports Management at Victoria University. This academic background equipped her with the diverse skill set required to excel in the dynamic fields of marketing and sports management.
Her career trajectory is marked by a series of noteworthy roles that showcase her leadership and innovative thinking. As the current CEO at Aussie Aths, Samantha continues to contribute significantly to the growth and expansion of athletic programs, enhancing participation and visibility. Previously, as a Board Director at Women Sport Australia, she was implicated in advocating for gender equality in sports, promoting the visibility and development of women in athletics. Her role as General Manager at Jump Media & Marketing saw her leading campaigns that bridged the gap between sports marketing and community engagement.
Moreover, Samantha’s experience as the Marketing Services Manager at Essendon Football Club, one of Australia’s most prestigious football clubs, offered her invaluable insights into sports marketing. Additionally, her tenure as the Deputy Competition Manager for the Sydney Organising Committee for the Olympic Games allowed her to work behind the scenes of one of the world’s largest sporting events, enhancing her understanding of large-scale event management and execution.
Notable Achievements
Throughout her illustrious career, Samantha has achieved myriad accolades which underline her expertise and commitment to the fields of marketing and sports management. Not only has she successfully led teams to exceed commercial targets, but she has also played a pivotal role in shaping the future of youth athletics through her initiatives at Aussie Aths. The programs she has developed have encouraged youth involvement in sports, empowering the next generation of athletes and supporters alike.
Samantha’s involvement in community initiatives and engagement programs has garnered recognition within her professional circles. Her work in building brand equity and enhancing media coverage for various sporting events is highly regarded, demonstrating her ability to create meaningful connections between athletes, fans, and communities.
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Samantha Culbert - A Leader in Sports Marketing and Management
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Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
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