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Robin Cohen
Associate Director of Digital Strategy at Boston University
Samantha Cohen is a Senior Brand Strategist at Amazon, specifically within the Brand Innovation Lab for US Non-Endemic Brands. In this role, she focuses on developing and executing brand strategies that enhance Amazon's offerings and engagement with brands outside of its core retail business.
Her professional background includes significant experience in digital marketing and brand management. Prior to her current position at Amazon, she worked in various marketing roles where she honed her skills in brand strategy, digital content, and audience engagement. Samantha is known for her ability to leverage data-driven insights to inform marketing strategies and enhance brand visibility.
Cohen is also recognized for her contributions to discussions around marketing trends and strategies, particularly in the context of digital media and consumer engagement. She has been featured in industry discussions and is an advocate for innovative marketing approaches that resonate with diverse audiences.
