Samantha Cescau

Samantha Cescau is an accomplished strategic leader in the advertising industry who has recently taken on a new role as Head of Strategy at Leo Burnett Chicago.1 2 Prior to this, she held the position of Executive Strategy Director and Business Lead at TBWA\Chiat:no-wrap[Day.1 4]

Career Highlights

Samantha has extensive experience across various industries, including:

CPG (Consumer Packaged Goods)
Banking
Technology
Travel
Automotive

Her career has included positions at notable agencies such as BBH, JWT, Publicis, and the consultancy Vivaldi Partners.1

Notable Achievements

Samantha has led several successful campaigns and initiatives:

Launched bubly bounce, which became the No. 1 caffeinated sparkling beverage
Led Vaseline's global repositioning, reversing 25 periods of market share decline and earning a silver Effie
Managed 25+ brands under Newell Rubbermaid, contributing to $500M in added revenue and winning gold and silver Effies3

New Role at Leo Burnett Chicago

As the new Head of Strategy at Leo Burnett Chicago, Samantha will:

Oversee the agency's strategy department
Ensure the delivery of top-tier, creatively ambitious work
Drive highly insightful strategy for clients including Kellogg's, Dunkin', and Beam Suntory
Partner with Gareth Goodall, Chief Strategy Officer of Publicis Groupe Creative U.S.1

Philosophy and Approach

Samantha is known for her commitment to fostering creativity and kindness within organizations. She believes in the power of nurturing culture to unlock potential and tackle real-world business challenges through creative work.1 2