Samantha Campbell

Samantha Campbell, based in London and originally from Perth, Australia, with roots in Malaysia, is the Founder CEO of ADS Alqami, focusing on AI-driven data evaluation.

With a diverse background in financial services, blockchain, and data, Samantha has a strong entrepreneurial spirit, having been involved in multiple startups and pioneering the alternative data industry.

She co-founded MYNT, a blockchain Stablecoin project in London and New York, which was successfully sold in 2019, before founding Alqami and subsequently Alt Data Systems to refine the focus on technology development.

Starting her career in the resource sector, Samantha transitioned to financial services, eventually coordinating research due diligence and data requirements for clients at UBS AM Australia.

Samantha holds a Bachelor's degree in International Business & Management from Edith Cowan University and has pursued additional education in finance and valuation.

Her professional journey includes roles such as Content Analyst at Millennium, Global Head of Data Monetisation & Management at CKDelta, and as a Board Member at Alqami among others.

In addition to her corporate roles, Samantha has a passion for mentoring and community service, serving as an Entrepreneurial Mentor in Sri Lanka and an Independent Visitor at Coram Voice.

Described as vibrant and flexible, Samantha excels in high-pressure situations and challenges, striving to make a positive impact in both her professional and philanthropic endeavors.