Sam Brett

Samantha Brett is the founder and CEO of Naked Sundays, an Australian SPF skincare brand that has quickly become the country's #1 SPF skincare brand.1 Here are some key details about her and the company:

Background and Career

Samantha Brett had a successful career as a news reporter and presenter for over 10 years, working for Channel Seven in Australia.2 During her time as a reporter, she noticed many of her colleagues struggling with skin cancer due to prolonged sun exposure.1 This observation sparked the idea for Naked Sundays.

Founding Naked Sundays

Brett launched Naked Sundays in January 2021.1 The brand's mission is to make sunscreen easy, cool, and fun while still providing high-performance SPF50 protection.3 Some notable points about the brand's development include:

• Brett spent a year and a half researching and developing the product before launch.1
• She surveyed 2,000 millennials to understand their issues with existing sunscreens.1
• The development process took nine months to create the perfect formula.1
• Naked Sundays created Australia's first over-your-makeup SPF 50+ product.2

Success and Recognition

Naked Sundays experienced rapid success:

• The brand reached six-figure sales within just 4 weeks of launching.1
• It won the 2022 Mecca Beauty Innovation Award.1
• Naked Sundays has achieved cult status in the beauty industry.2

Approach and Philosophy

Brett's approach to business and product development is characterized by:

• Extensive research and preparation before launch.1
• Focus on solving real problems experienced by consumers.12
• Emphasis on creating products that are both effective and enjoyable to use.2
• A commitment to changing the narrative around daily SPF use, particularly for younger generations.2

Samantha Brett's journey from news presenter to successful beauty brand founder demonstrates her entrepreneurial spirit and dedication to addressing a significant health concern through innovative skincare solutions.