Samantha Blum

Samantha Blum is a skilled professional who excels in aiding Marketers in developing effective Marketing strategies through data-driven storytelling.

With a background in Marketing, Economics & Strategy, and Communication Design from the Olin Business School at Washington University in St. Louis, Samantha brings a diverse skill set to her work.

She has worked in various roles at renowned companies like KPMG US and Nielsen, specializing in Marketing Effectiveness, Customer Success, Marketing Mix Modeling, and more.

Samantha's expertise in leveraging custom data analytics to guide marketing teams in addressing business queries from the initial customer touchpoint to fostering loyalty is remarkable.

Her experience spans across industries and clients, where she has honed her craft in delivering insightful recommendations utilizing methods such as Multi-Touch Attribution and Lift Attribution.

Apart from her professional endeavors, Samantha has a history of internships and roles in organizations like Camp Sabra, ALSAC/St. Jude Children's Research Hospital, and St. Louis Jewish Community Center.