Samantha Bakker

Samantha Bakker is the Teamlead Digital Marketing at Figo Pet Nederland, based in Amsterdam, Netherlands.12 In her role, she leads a team of digital marketing specialists and is responsible for team development and digital marketing strategy across multiple countries, including the Netherlands, Germany, and Belgium.1

Professional Background

Samantha brings experience from previous roles to her current position at Figo Pet Nederland.2 As Teamlead Digital Marketing, she oversees various aspects of the company's digital marketing efforts:

• Team Leadership: She manages a team of digital marketing specialists.1
• Strategy Development: Samantha is responsible for creating and implementing digital marketing strategies.1
• Multi-Country Focus: Her work spans across three countries - the Netherlands, Germany, and Belgium.1

Recent Company Developments

In July 2023, Samantha shared an update about Figo Pet Nederland:

• The company officially rebranded to "Figo".3
• They were actively recruiting for a CRO (Conversion Rate Optimization) Marketer to join their team, focusing on the Netherlands, Germany, and Belgium markets.3

Company Information

Figo Pet Nederland is part of a larger international expansion:

• The company launched its pet insurance services in the Netherlands, Belgium, and Germany, following its success in the United States.4
• Figo appears to be positioning itself as a key player in the pet insurance market across these European countries.4

Samantha Bakker's role as Teamlead Digital Marketing likely plays a crucial part in Figo's expansion and market positioning strategies in these new European markets.