Sam Witters

Sam Witters is a seasoned professional with a rich background in overseeing production, marketing, and distribution businesses for US studio majors and independent production companies.

Throughout her career, she has worked with renowned companies such as Lionsgate, Tribeca Enterprises, Viacom CBS, and Academy Award-winning studio, Aardman Animations.

Upon returning to New Zealand, Sam focused on enhancing and expanding the country's regional screen and digital capabilities by leveraging her expertise and extensive industry networks.

She has played a pivotal role in promoting indigenous storytelling, production technology development, and capability training in production and animation, making New Zealand an attractive hub for global collaborations.

Sam's initiatives, like the 'NZ Creative Business Now' campaign, aimed at fostering digital production in New Zealand, have been instrumental in driving industry growth and creating opportunities for local creative talents.

She has been actively involved in leading various projects and organizations, including TORO Studios and the AMO Group, to support young talents and innovative startups in the creative and technology sectors.

Sam's educational background includes studying at Massey University, The University of Auckland, and completing an EMBA program at the Berlin School of Creative Leadership.

Having held key positions in prestigious organizations like the University of Canterbury, TORO Studios NZ, and AMO Group, Sam has demonstrated her leadership and business acumen in the industry.

She is a recipient of accolades such as the KEA World Class NZ'er and has been recognized for her inspiring leadership by the NZ International Business Awards.

Sam is known for her advisory role in governmental and industry bodies, contributing to the growth and development of the screen and creative technology sectors.

Her passion for nurturing young creatives, animators, and startups showcases her commitment to fostering talent and innovation in the industry.