Sam Whitmore

Sam Whitmore's Media Survey, Owner

Sam Whitmore is a veteran journalist and media analyst who founded and owns Sam Whitmore's Media Survey (SWMS), a tech media consultancy established in 1998.1 2 Here are some key details about Sam Whitmore:

Professional Background

Founder and editor of Sam Whitmore's Media Survey, which provides tech media analysis and consulting to PR professionals3 5
Has over 25 years of experience in the tech media industry4
Spent 14 years at Ziff-Davis Publishing, including 12 years at PC Week as a reporter, editor, columnist, and editor-in-chief3
Served as a company vice president in business development at Ziff-Davis3
Worked as an on-camera reporter for Ziff-Davis Television (ZDTV)3

SWMS and Consulting Work

Sam Whitmore's Media Survey offers:

Research on tech journalists, including contact information and recent work2
Interviews with journalists and influencers in earned media2
Strategies for achieving pitch success2
Valet consulting services for subscribers, including confidential discussions and brainstorming sessions2

Expertise and Recognition

Frequently interviewed and speaks publicly on tech media and PR trends3
Known for providing insights that help tech PR professionals secure coverage and build long-term relationships with media2
Recognized as a trusted independent tech media consultant in the industry4

Sam Whitmore leverages his extensive experience in journalism and media to help PR professionals navigate the tech media landscape and improve their pitching strategies.