Sam Weston

Sam Weston is a marketing and communications strategist currently serving as the Global Head of Corporate and Industry Communications and Marketing at GroupM. Here's a comprehensive overview of his professional background:

Professional Career

Current Role

• Executive Director, Global Corporate Communications at GroupM
• Located in Minneapolis, Minnesota
• Responsible for leading global corporate communications and industry marketing
• Manages communications for a company responsible for over $60B in annual advertising spend

Career Highlights

• Leadership Positions
  • SVP, Global Communications at Essence (2018-2021)
  • Co-Founder of AI Policy Labs (2017-2018)
  • VP, Communications at Huge (2010-2018)
  • Director of Marketing and Communications at various organizations

Early Career

• Started in political consulting and market research
• Worked with notable political strategists like Stephen Mills, Stan Greenberg, and James Carville
• Helped Labour Parties in New Zealand, Australia, and the UK secure re-election victories
• Supported Democratic campaigns in multiple US election cycles

Professional Achievements

• Awards
  • Silver Lion in Design (2017)
  • Bronze Lion in Mobile (2017)
  • Winner of Best Twitter Content Award (2013)

Education

• Bachelor of Arts from Victoria University of Wellington, New Zealand (1998-2001)

Sam Weston is known for his expertise in building brands, shaping public opinion, and leading next-generation marketing teams across various industries, with a particular focus on technology, media, and communications strategy.