Sam Werboff

Sam Werboff is currently the Head of Digital Native Enterprise Sales at Anthropic, a company focused on creating reliable, interpretable, and steerable AI systems.23 He joined Anthropic in January 2024.2

Werboff has extensive experience in go-to-market (GTM) strategies and sales leadership in the tech industry, particularly in product-led growth (PLG) companies. His career highlights include:

1. Head of Large Accounts, Americas at Airtable (December 2022 - September 2023)4
2. Director of Expansion Sales at Airtable (August 2021 - December 2022)4
3. Sr. Manager, Scaled Accounts Team at Airtable (January 2020 - August 2021)4
4. RVP Enterprise Sales, West at Pendo.io (February 2019 - September 2019)4
5. Director of Sales, Mid-Market at Algolia (July 2017 - February 2019)4

Werboff is known for coining the term "Athletic Nerd" to describe the modern, data-driven seller who uses product usage signals and other forms of intent in their sales motion.1 He is passionate about building the right team for the modern era of go-to-market and reconciling the challenges of bringing together a PLG motion with top-down enterprise sales.1

At Anthropic, Werboff is responsible for driving adoption of safe, frontier AI by securing strategic deals with top enterprises in the digital native business sector.3 His role involves designing and executing innovative sales strategies, spearheading market expansion, and informing product roadmaps based on customer feedback and market needs.3