Sam Ulph

Sam Ulph is the Founder and CEO of StarStock, an e-commerce and marketplace business focused on disrupting the food and drinks industry.1 He established StarStock in August 2012 and has been leading the company since then.4

Background and Experience

Sam has a diverse background that includes:

• Education: He holds an MA in Marketing & Management from Loughborough University.4
• Sports Career: Ulph was a professional rugby player for teams including Wasps, London Welsh, and England Counties.4
• Industry Experience: Prior to founding StarStock, he worked as a National Account Manager at Molson Coors Brewing Company and held sales roles at JMS Drinks Ltd and Box Marketing.4

StarStock and Innovations

Under Sam's leadership, StarStock has developed several platforms aimed at improving efficiency in the food and drink supply chain:

• mypubshop: Launched during the COVID-19 lockdown, this platform allowed pubs to operate as click-and-collect stores.1
• Asda Partnership: StarStock partnered with Asda to power their food box initiative for vulnerable customers.1

Business Philosophy

Sam Ulph's approach to business is characterized by:

• Innovation: He admires companies like Moneysupermarket and AO.com for their innovative practices.1
• Agility: StarStock prides itself on being dynamic and able to turn projects around quickly.1
• Transparency: The company focuses on providing true price transparency in the industry.1

Recent Developments

In October 2022, Sam announced the launch of Pernod Ricard, the world's second-largest producer of wines and spirits, onto the StarStock platform.3

Sam Ulph's vision for StarStock is to continue disrupting the traditional supply and distribution landscape in the food and drinks industry through the use of technology and e-commerce solutions.2