Sam Southwell

Sam Southwell is the founder and a key figure at Studio South, a brand consultancy based in Auckland, New Zealand. Here are some key points about his background and role:

Founding and Leadership

Sam Southwell co-founded Studio South, where he serves as the Founder, Executive Creative Director, and Group CEO. He is also associated with other ventures such as South Ventures and PosiPay.23

Career and Experience

Southwell's entry into the design world began when he was employed as a junior by his uncle, Mark Robertson. This early start laid the foundation for his career in design.4

Role at Studio South

At Studio South, Sam Southwell is responsible for guiding the creative direction of the company. He oversees a wide range of services including strategy, design, digital, communications, and business ventures. The company focuses on creating brands and experiences that are enduring, stylish, and effective in cutting through market noise.1

Design Philosophy and Approach

Southwell emphasizes the importance of deep research, analysis, and planning in developing creative strategies. He believes in uncovering the unique human connection and purpose behind each brand, which is then communicated through beautifully crafted design solutions.1

Community and Cultural Focus

Sam Southwell has a strong interest in designing for culture and place, often drawing inspiration from local communities and their aspects. This approach reflects his commitment to creating designs that are relevant and meaningful.5

Awards and Recognition

Studio South, under Southwell's leadership, has been recognized in various design awards, including being finalists in the Best Awards.3

Overall, Sam Southwell is a creative and strategic leader who has built a reputation for innovative and effective design solutions through his work at Studio South.