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Sam Saliba
VP Marketing | Product and Brand Marketing Leader in Tech and Gaming | ex-Google, ex-Meta, ex-Blizzard
Professional Background
Sam Saliba is a creative marketing leader known for his remarkable ability to craft brands that resonate with people and foster a sense of community. Over his illustrious career, he has played a pivotal role in driving growth and innovation for industry giants such as Google, Instagram, Facebook, and even in the expansive universe of Star Wars. With a rich tapestry of experience in various high-stakes roles, Sam has continuously demonstrated an extraordinary talent for not only launching brand initiatives but also managing them towards success.
Throughout his career, Sam has been the mastermind behind numerous award-winning integrated marketing campaigns that have captured the public's attention, trending #1 on social media, and catalyzing millions of active users across different platforms. His leadership extends to building and guiding high-performing teams that consistently break records. As a data-driven marketer, Sam employs keen insights to devise and execute innovative 360-degree marketing strategies that engage consumers globally. His passion for creativity and connection shines through in every project he undertakes, allowing him to craft memorable experiences that resonate with audiences.
Education and Achievements
Sam began his academic journey with a Bachelor's degree in Economics from San Francisco State University, where he developed a foundational understanding of market dynamics and consumer behavior. He further advanced his education by earning a Master of Business Administration (MBA) with a concentration in Marketing from the University of California, Davis - Graduate School of Management. This robust educational background has equipped him with both theoretical and practical knowledge, enabling him to navigate and excel in the competitive landscape of modern marketing.
Throughout his career, Sam has taken on significant roles, including:
- Vice President, Product Strategy and Integrated Marketing Services at PTW – where he utilized his in-depth marketing knowledge to enhance product strategies.
- Marketing Consultant / Founder at LFG Industries, LLC – leveraging his expertise to provide tailored marketing solutions.
- Vice President, Head of Marketing for Overwatch at Activision Blizzard – leading marketing efforts for one of the most popular gaming titles in the world.
- Global Brand Marketing Lead for Instagram at Meta – spearheading global marketing strategies to grow the Instagram brand.
- Global Product Marketing Lead for Facebook at Meta – driving product marketing initiatives for a leading social media platform.
- Global Marketing Lead for Google Play Apps and Games at Google – guiding marketing efforts for a vast array of apps and games, focusing on engagement and user acquisition.
- Head of Go To Market for Hardware and Android at Google – orchestrating successful go-to-market strategies for innovative hardware products.
- Head of Consumer Marketing for Google Search at Google – enhancing consumer engagement through creative marketing strategies.
- Associate Director, Brand Management at Ubisoft – contributing to brand management strategies in the gaming industry.
- Global Product Marketing Manager at Lucasfilm – working within the renowned Star Wars franchise to elevate product marketing.
Notable Achievements
Sam's career has not only been marked by the high-profile companies with which he has collaborated but also by the significant achievements he has made in the marketing world. He has successfully launched campaigns that have not only trended on social media but have also transformed brand perception and consumer engagement. His innovative approach to marketing combines creative storytelling with analytical rigor, ensuring that each campaign resonates with target audiences and achieves measurable results.
His position at Activision Blizzard placed him at the forefront of marketing for Overwatch, where his leadership helped solidify the game's status as a global phenomenon. At Meta, Sam's roles as Global Brand Marketing Lead for Instagram and Global Product Marketing Lead for Facebook were instrumental in pursuing effective growth strategies that catered to diverse user needs, further enhancing brand loyalty and engagement. At Google, Sam's various leadership roles across multiple product areas reflect his extensive understanding of both consumer interests and technological advancements, allowing him to create impactful marketing initiatives.
Sam's entrepreneurial spirit was also evident when he founded LFG Industries, LLC, showcasing his ability to blend creativity with strategic vision. Through this venture, he has been able to consult and create bespoke marketing strategies tailored to specific client needs, further demonstrating his commitment to helping brands grow and succeed.
Throughout his career, Sam has embraced the philosophy that marketing is a potent tool that can drive social change and create a positive impact on society. This belief is reflected in his work ethic and the campaigns he's championed, emphasizing the importance of inspirational, educational, and entertaining content that reaches a broad demographic.
In summary, Sam Saliba is a seasoned marketing leader whose multifaceted career reflects his profound impact on brand strategy and innovation within the digital marketing landscape. His dedication to building brands that inspire and engage, paired with his deep-seated belief in the power of marketing, positions him as a thought leader. Sam is excited to continue connecting with professionals in the marketing field and is always eager to share and learn, zealously pursuing new avenues of collaboration that will further redefine their impactful role in shaping the future of marketing.
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Clay is a relationship management platform that serves as a personal CRM, helping you organize and deepen both personal and professional relationships. It functions as a beautiful rolodex and CRM available on iPhone, Mac, Windows, and web, built automatically to help manage your network efficiently. Unlike traditional address books, Clay centralizes all your contacts in one place while enriching them with additional context and features to help you stay thoughtful and connected.
Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
- Comprehensive Contact Management: Automatically collects contact data and enriches profiles to keep them up-to-date
- Network Strength: Visualizes the strength of your relationships relative to others in your network
- Timeline: Shows your relationship history with each contact
- Smart Search: Allows you to search using natural language like "People I know at the NYT" or "Designers I've met in London"
- Reminders and Notes: Helps you remember important details about contacts
- Home Feed: Displays updates about your network including job changes, news mentions, and birthdays
- Groups: Organizes contacts into meaningful categories
- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Clay is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Clay as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Clay offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
Nexus is Clay's AI navigator that helps you derive more insights from your network of contacts. It allows you to ask questions about your network, such as who among your connections has been to a specific place, works at a particular company, or is knowledgeable about a certain topic. Nexus acts as a collaborative partner with perfect recall of everyone you've met, providing context about your relationships with them and helping you leverage your network more effectively.
Clay makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Clay's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
Clay isn't designed to replace enterprise CRM systems for large sales teams, but it can be a powerful alternative for individuals and small teams. Many people use Clay instead of Salesforce, Hubspot, and Pipedrive. Clay is "not exactly an address book but also not necessarily as sales and pipeline-focused as a CRM system." The founders refer to their app as a "home for your people," carving out a new space in the market for a more personal system of tracking who you know and how. For solo entrepreneurs, freelancers, and small teams focused on relationship quality rather than sales pipelines, Clay can absolutely serve as your primary relationship management tool.
Clay is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.
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