Sam Roots

Sam Roots is a Principal Consultant specializing in Digital Strategy and Experience at PA Consulting. He focuses on building customer-centric organizations and has extensive experience in digital transformation, particularly within the public sector, including work with various regulatory bodies.1

In his role, he emphasizes the importance of adapting traditional project management methodologies to more agile frameworks, such as Scrum, which he has been accredited in as a Professional Scrum Product Owner.3 His work often involves addressing complex challenges faced by regulators and enhancing market curation processes.2

Roots actively shares insights on LinkedIn, highlighting his commitment to valuing contributions beyond immediate financial metrics, advocating for a broader understanding of organizational value.4