Sam Roberts

Sam Roberts is an experienced UX designer currently serving as the Principal UX Designer at Rivian, an electric vehicle manufacturer. He has a robust background in product design, having held various significant roles throughout his career.

Professional Experience

• Rivian: Sam worked as the Principal UX Designer and Frameworks Manager from April 2020 to May 2022, where he contributed to the design of user experiences for electric vehicles.

• Oculus VR: He was a Product Designer for a brief period in late 2018, focusing on virtual reality products.

• Caffeine: Sam co-founded this company and served as a Design and Engineering Executive from April 2016 to August 2018.

• Apple Inc.: His tenure at Apple spanned several years, where he held multiple positions, including Senior User Experience Designer from 2010 to 2014.

• Freelance Work: Since 2001, he has also been a freelance product designer, working on various projects independently.

Education and Skills

Sam Roberts has a strong foundation in design and engineering, which he has applied across different industries, including technology and automotive. His expertise lies in creating user-centric designs that enhance the usability of complex systems.

Current Endeavors

As of May 2023, he has transitioned to a co-founder role at a startup currently in stealth mode, indicating his continued involvement in innovative design and product development.12