Oregon State University

Digital Marketing Analyst at Fisher Investments

Develop and implement customized marketing strategies for clients to attain their call volume goals to grow company revenue. Manage a book of 30+ clients while overseeing onboarding calls for all new clients to gather all required information for marketing strategy and service area. Help direct a team of web developers and copy writers on website creation for new clients. Lead weekly reporting and analytics for the entire list of clients to accomplish goals related to performance and call volume. Constantly be aware of new trends and marketing channels to achieve call volume goals for our clients.

JD Marketing Partners

Marketing Director

Delivered strategic leadership and encouraged a team of six direct reports (media buyers) to achieve set goals. Prepared and controlled marketing budget of $200K per month with a focus on reducing additional costs. Established strong collaboration with team to acquire new business development via testing new partnerships (ad platforms, channels, and affiliates).

Golden Hippo

Manager, Digital Acquisition Marketing

Established novel content testing blueprint, ensuring seamless incorporation, meticulous reporting, and scalable deployment of fresh marketing materials while fostering synergy between design and media teams. Contributed to strategy formulation and execution through successful integration of strategic processes into INTL marketing endeavors. Collected and analyzed data to produce actionable insights and trends and achieve KPIs. Liaised with content and design counterparts to optimize value derived from multifaceted marketing campaigns. Created and integrated innovative creatives into marketing initiatives while leveraging insights garnered from prospect and client seminars alongside performance trajectories.

Fisher Investments

Digital Marketing Analyst

Skills: Facebook Ads · Reporting & Analysis · Paid Media Advertising · Digital Marketing · Marketing Technology · Google Ads · Marketing Campaigns · Marketing Campaign Effectiveness · Microsoft Excel · Performance Marketing · Marketing Strategy · Communication · Social Media Advertising · Problem Solving · Web Analytics · Performance Metrics · Organization Skills · Project Management · Google Analytics

Digital Marketing Specialist

Skills: Reporting & Analysis · Paid Media Advertising · Digital Marketing · Marketing Technology · Marketing Campaigns · Marketing Campaign Effectiveness · Microsoft Excel · Performance Marketing · Marketing Strategy · Communication · Problem Solving · Performance Metrics · Organization Skills

Oath

Optimization Strategist

Skills: Reporting & Analysis · Account Management · Paid Media Advertising · Digital Marketing · Marketing Technology · Marketing Campaigns · Marketing Campaign Effectiveness · Microsoft Excel · Performance Marketing · Marketing Strategy · Communication · Problem Solving · Performance Metrics · Organization Skills

Yahoo! Inc.

Skills: Paid Media Advertising · Digital Marketing · Marketing Technology · Microsoft Excel · Communication · Organization Skills

Sam Popoff