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Sam Paddock
Entrepreneur; Investor; Family Man
Sam Paddock is an entrepreneur, investor, and family man based in Cape Town, Western Cape, South Africa.1 He has a diverse background in business and technology, with experience in various industries.
Professional Experience
Sam Paddock is currently an investor at JEFF Fitness, a role he has held since November 2020.1 Prior to this, he has had several notable positions:
- Founder and CEO of GetSmarter (2008-2018)
- Investor and Director at Hubble Studios (2012-2023)
- Investor and Director at Yuppiechef (2019-2022)
- Director at Getwine (2005-2012)
Entrepreneurial Journey
Paddock's entrepreneurial journey began during his university years. He co-founded GetSmarter, an online education company, which he led for over a decade before it was acquired by 2U Inc. in 2017 for $103 million.12 After the acquisition, he briefly served as a Senior Advisor to 2U and GetSmarter management teams.
Education
Sam Paddock holds a BBusSci in Information Systems from the University of Cape Town, where he graduated first in his Information Systems Honours class.1 He has also completed courses in Strategic Business Management and Values Based Leadership at the University of Cape Town's Graduate School of Business.
Personal Life
Paddock is married to Keri and is a father to twins, Violet and Fletcher.12 He is currently on sabbatical, exploring AI and commercializing Drakenskloof Sanctuary while supporting South African entrepreneurs.2
Recognition
Sam Paddock has received recognition for his entrepreneurial achievements, including:
- Featured on the cover of Entrepreneur Magazine in September 2015
- Named in Mail & Guardian's 200 Young South Africans List in June 20131
Sam Paddock's LinkedIn username is indeed sampaddock, where he shares insights and updates about his professional journey and interests.1