Sam Paddock is a successful entrepreneur and businessman with a focus on education and fitness. He co-founded GetSmarter, an online education company that was later acquired by 2U Inc. He also served as a Director at Hubble Studios, a company that creates e-learning content. Paddock is currently the CEO of JEFF Fitness, a South African fitness company that offers online workouts and nutrition coaching. His educational background includes studying Strategic Business Management and Values Based Leadership at the University of Cape Town, as well as earning a BBusSci in Information Systems. Paddock is a family man and enjoys being a dad to his twins. He shares his insights on his blog at sampaddock.com.