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Sam Norpel
Professional Background
Sam Norpel is a highly accomplished eCommerce executive and digital strategist with over two decades of experience in the retail and digital marketing industries. Currently serving as the Chief Digital Officer at Juvenescence Life, a division of Juvenescence LTD, Sam is at the forefront of innovating within the life sciences sector, focusing on the development and commercialization of cutting-edge dietary products and functional foods designed to enhance healthspan and lifespan. Her role exemplifies her commitment to improving health through technology and innovative practices, which align with her extensive background in driving purchasing behaviors through omni-channel marketing strategies.
Throughout her impressive career, Sam has built a reputation as a leader in digital commerce, having worked with many prestigious brands such as The Vitamin Shoppe, David’s Bridal, Lands’ End, Calvin Klein, kate spade, Charlotte Russe, Levi’s, GNC, RadioShack, and more. Her unique combination of strategic ingenuity and technical proficiency enables her to develop impactful digital strategies that amplify brand visibility and commercial performance. Sam's leadership skills and innovative approaches have earned her recognition in the industry, including accolades such as being named one of the Top 10 Women in Retail Technology by Chain Store Age in 2018, and one of the Top 10 Movers and Shakers in Retail by RIS News in 2017.
Education and Achievements
Sam's robust educational background serves as the foundation for her successful career in digital marketing and eCommerce. She holds both a Bachelor’s and a Master’s degree from the University of Delaware, where she gained invaluable knowledge and insight into marketing and communications. Further enhancing her expertise, Sam completed MBA coursework at Drexel University's LeBow College of Business, equipping her with a strong understanding of business operations and strategic management. In May 2020, she further expanded her professional credentials by graduating from the University of Wisconsin’s Certified Professional Coach Program, reflecting her commitment to personal growth and helping others achieve their professional goals.
Not only has Sam excelled in her academic pursuits, but she has also made significant contributions to various organizations within the retail and digital spaces. As a Founding Member of the Women in Retail Leadership Circle, she has played an instrumental role in advocating for women in leadership positions within the retail industry. Her mentorship role with Building Brave has allowed her to inspire and guide the next generation of female leaders, reinforcing her passion for empowering women in business.
Career Progression
Sam’s impressive career trajectory includes several key positions that have established her as a formidable force in digital commerce. Prior to her current role at Juvenescence Life, she served as the General Manager of Digital Commerce at The Vitamin Shoppe, where she was instrumental in building direct-to-consumer channels and optimizing the company's online presence. During her tenure as Vice President of Digital Commerce at David’s Bridal, she successfully implemented innovative digital marketing strategies that significantly boosted customer acquisition and engagement.
Her time with eBay Enterprise further solidified her expertise in the digital marketing space, holding various positions such as Vice President/Director of Marketing and Group Marketing Director. Sam's dedication to leveraging technology for marketing purposes has enabled her to effectively drive growth and foster brand loyalty across diverse sectors.
In addition to her executive roles, she has also held notable positions such as Marketing Manager at Advanta and a Technology Strategist at Weston Solutions, Inc., showcasing her versatility and adaptability in different aspects of marketing.
Notable Achievements
Sam's accomplishments extend beyond her job titles. She has consistently pushed the boundaries of traditional marketing to create dynamic and effective digital strategies. Her achievements include:
- Recognition as a leader in digital retail as highlighted in multiple industry publications.
- Successful implementation of omni-channel strategies that harmonize online and offline customer experiences.
- Founding member of influential organizations advocating for women's leadership in retail.
- Extensive mentoring to aspiring leaders within the retail and digital marketing sectors, fostering a community of innovation and support.
- Contributions to brand enhancement and customer engagement through cutting-edge eCommerce solutions.
Sam Norpel has proven herself to be a pioneering leader in the eCommerce and digital marketing landscape, combining her deep knowledge of technology with a passion for improving consumer health and wellness. Residing in a beautiful suburb outside of Philadelphia with her family, she continues to inspire her peers and future leaders with her dedicated approach to her profession and commitment to advancing women in leadership roles. As she moves forward in her career, Sam remains a transformative force, not only within Juvenescence Life but also in the broader marketing and digital landscape.
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Clay is a relationship management platform that serves as a personal CRM, helping you organize and deepen both personal and professional relationships. It functions as a beautiful rolodex and CRM available on iPhone, Mac, Windows, and web, built automatically to help manage your network efficiently. Unlike traditional address books, Clay centralizes all your contacts in one place while enriching them with additional context and features to help you stay thoughtful and connected.
Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
- Comprehensive Contact Management: Automatically collects contact data and enriches profiles to keep them up-to-date
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- Timeline: Shows your relationship history with each contact
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- Reminders and Notes: Helps you remember important details about contacts
- Home Feed: Displays updates about your network including job changes, news mentions, and birthdays
- Groups: Organizes contacts into meaningful categories
- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Clay is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Clay as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Clay offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Clay makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Clay's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
Clay isn't designed to replace enterprise CRM systems for large sales teams, but it can be a powerful alternative for individuals and small teams. Many people use Clay instead of Salesforce, Hubspot, and Pipedrive. Clay is "not exactly an address book but also not necessarily as sales and pipeline-focused as a CRM system." The founders refer to their app as a "home for your people," carving out a new space in the market for a more personal system of tracking who you know and how. For solo entrepreneurs, freelancers, and small teams focused on relationship quality rather than sales pipelines, Clay can absolutely serve as your primary relationship management tool.
Clay is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.
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