Sam Lee

Sam Lee Chengyi is a highly experienced finance professional, well-known for his expertise in digital business models, financial analysis, fundraising, and strategic consulting.

With a Bachelor's degree in Business Management from Singapore Management University, Sam has honed his skills through various roles in finance and investment banking.

He co-founded Paloe, a company specializing in financial planning and analysis for tech start-ups, where he has helped over 70 companies secure more than USD50 million in capital within the Southeast Asian region.

Prior to Paloe, Sam held key positions at reputable organizations such as Institute of Management Consultant Singapore, Maersk Group, KPMG Corporate Finance, and more, showcasing his diverse experience in the financial sector.

Known for his ground-up approach and hands-on guidance, Sam has garnered praise from CEOs and industry leaders for his deep insights, financial acumen, and dedication to his clients' success.

His work has been recognized by various media outlets like CNA938, MoneyFM, E27, SG Tech, and Straits Times, solidifying his reputation as a trusted finance expert in the industry.

Sam's profound understanding of sales and marketing funnel analytics, financial management, and deal structuring has been instrumental in the success of companies like Geniebook, Express In Music, and Rainmaker Labs, as testified by the CEOs of these organizations.

Whether it's building FP&A capabilities, fundraising from VCs, or providing strategic financial analysis, Sam's expertise and partnership approach have positioned him as a sought-after consultant for tech start-ups looking to scale and secure funding.

For those seeking financial guidance or aiming to enhance their company's financial performance, Sam Lee Chengyi, with his rich background and accomplishments, is a valuable ally in navigating the complex landscape of finance and investment.