Sam Kennedy

Sam Kennedy is the Chief Executive Officer and President of the Boston Red Sox, a position he has held since October 16, 2015, when he succeeded Larry Lucchino. A native of Brookline, Massachusetts, Kennedy grew up near Fenway Park and has been with the Red Sox organization since 2002, initially joining as Vice President of Corporate Partnerships after spending six years with the San Diego Padres.123

Education and Early Career

Kennedy graduated from Trinity College in 1995 and began his career in baseball as an intern with the New York Yankees. He later moved into advertising sales before re-entering baseball with the Padres, where he significantly increased sponsorship revenues during his tenure.34

Role at Boston Red Sox

As CEO, Kennedy oversees all business operations for the Red Sox, including ticket sales, corporate sponsorships, broadcasting, marketing, and non-baseball events at Fenway Park. Under his leadership, the team has achieved notable financial success and brand revitalization, including a record of 794 consecutive sellouts at Fenway Park.126 He also played a pivotal role in establishing Fenway Sports Management, which has become a respected sports marketing agency under his leadership.23

Recent Developments

Kennedy has recently emphasized a "sense of urgency" regarding the team's competitive strategy moving forward, indicating a shift towards prioritizing immediate success over long-term rebuilding efforts.5 His leadership style and strategic decisions are closely watched by fans and analysts alike as the team navigates its future in Major League Baseball.

Personal Life

Kennedy resides in Wellesley, Massachusetts, with his wife Amanda and their two children. He is actively involved in community initiatives and serves on various boards, including that of Camp Harbor View.23