Loughborough University

Greenhead College

Head of PR at CMS Advertising

I lead the creative and strategic direction of key marketing accounts, overseeing content creation and integration of all content channels across a wide range of B2B and B2C sectors. 

I have valuable experience in managing the end-to-end delivery of stand-alone comms projects, often required within highly compressed timescales, and I am equally adept in the planning and implementation of long-term integrated marketing strategy encompassing website design and maintenance, PR, social media, SEO-driven content, internal and  external communications, email campaigns/newsletters, sales literature and advertising campaigns.

I manage a range of teams in the delivery of integrated marketing  and communications, including in-house studio professionals, creatives, web developers, social media executives, SEO specialists, media buyers and third-party support services. I mentor colleagues to help them develop their professional skills, competencies and experience.

I have an outstanding ability to maintain long-lasting, positive and collaborative client and stakeholder relationships, establishing and defining objectives based on consultation and overseeing them from initial brief to delivery, on time and within budget.

I am an accomplished, creative and effective writer serving a variety of applications, styles, tones and technical demands, from sales literature and websites to press releases and social media. I develop relationships with journalists in online and traditional media to establish effective channels of communication and generate coverage.

CMS Advertising

Head of PR & Content

Senior Account Manager at a full-service marketing agency devising, developing and overseeing marketing strategy and activity for a wide range of clients, particularly in B2B and construction sectors. Responsible for creative lead, copywriting, website design and development, advertising across all media, online/email marketing, public relations, social media, report writing, sales literature.

Paritus Marketing

Senior Account Manager

Skills: Press Releases · Digital Marketing · Account Management · B2B Marketing

Sam Jones