Sam Jeffers

Sam Jeffers is a prominent figure in the realm of political digital advertising and advocacy. He serves as the Co-Founder and Executive Director of Who Targets Me?, a research and advocacy organization focused on the implications of political digital advertising on democracy. The organization aims to promote transparency and develop robust policies for better regulation of digital political ads. Jeffers has held this position since May 2017, contributing significantly to discussions about the impact of digital campaigning on democratic processes.1

In addition to his role at Who Targets Me?, Jeffers is also a Co-Founder of Join Together Co-operative, which he established in January 2022. This initiative is designed to assist unions in increasing membership through effective workplace organizing and streamlined processes for potential members.1

Jeffers has a rich professional background, including experience as a Managing Director at Blue State Digital, where he oversaw strategy and operations for the London office. His career also includes roles such as Responsible Technology Fellow at Doteveryone and Visiting Global Fellow at Ryerson University, where he engaged in teaching and public discourse on digital issues.1

His work reflects a commitment to enhancing democratic engagement through technology and advocacy, making him a notable figure in discussions surrounding digital politics and social justice.