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Sam Ho
Product & Analytics Leader at Walmart Connect
Professional Background
Sam Ho is a seasoned Product and Analytics leader with over 10 years of experience in the field of media measurement. Currently, he serves as a Group Product Manager at Walmart Connect, Walmart's retail media division, where his innovative strategies have been instrumental in transforming the way brands engage with shoppers. His key mission revolves around leveraging data and insights to empower brands to effectively influence consumers throughout their entire purchase journey. This commitment not only enhances the shopping experience at Walmart but also ensures that brands achieve measurable success across various channels.
In his role as a Group Product Manager at Walmart Connect, Sam is responsible for overseeing the design and execution of ad measurement products that provide actionable insights. This involves a collaborative effort with cross-functional teams, including engineering, product marketing, sales, and advertisers. Together, they work towards aligning measurement objectives, methodologies, and best practices that are pivotal for optimizing campaign performance and maximizing return on investment (ROI).
Education and Achievements
Sam Ho attained his Bachelor of Arts (B.A.) degree in Business Economics from the University of California, Irvine. His educational background has laid the foundation for his analytical skill set, which he has continuously honed throughout his career.
Career Progression and Contributions
Before his impactful role at Walmart Connect, Sam Ho accumulated significant experience in marketing science and analytics across several prestigious organizations. He initially began his journey as a Business Intelligence Analyst at GameFly, where he developed insights that helped drive business decisions. He then transitioned to Criteo, where he started as a Senior Data Analyst and later became a Team Lead in Marketing Science & Analytics. During his time at Criteo, Sam played an essential role in evolving the company's data-driven advertising solutions, which contributed to several successful campaigns.
Following his time at Criteo, Sam took the expertise he gained and served as Senior Manager of Marketing Science & Analytics at PebblePost. Here, he was crucial in developing strategies that enabled brands to better understand their advertising impact and optimize their marketing spend. This experience paved the way for his current role at Walmart Connect, where he continues to push the envelope in analytics and product management.
Sam’s contributions have consistently revolved around ensuring organizations harness the power of data effectively. As a co-founder of Marlin Truett Data Solutions, he brought his entrepreneurial spirit into play, providing consulting services that helped businesses hone their analytics capabilities. His approach focuses on actionable insights that directly translate to enhanced business outcomes.
Notable Achievements
Among Sam's many accomplishments, his leadership in developing ad measurement products at Walmart Connect stands out. He has successfully rolled out several innovative solutions that not only enhance the Walmart shopping experience but also allow advertisers to obtain powerful insights that drive their strategies. Sam’s ability to synthesize complex data into simple, actionable formats has been a game-changer for many brands seeking visibility and success in the ever-evolving retail media landscape.
Sam's expertise in marketing science, particularly in ad measurement, has made him a sought-after leader in the industry. His work not only influences how advertising is executed but also enriches the overall experience of shoppers at Walmart, making it a win-win situation for both the company and the brands it partners with. Through his insights and initiatives, Sam continues to reshape the narrative of retail marketing by providing data-driven methodologies that support robust campaign performance and return on investment.