Sam Fonoimoana

Sam Fonoimoana is a seasoned professional in the field of marketing analytics and data integration technology. He currently serves as the General Manager of Datajoin at Fullcast, The Go-to-Market Cloud, a position he assumed in August 2024.7

Career Progression

Sam's career has been marked by significant milestones in the marketing technology sector:

Early Career:: Sam began his career in marketing analytics, where he developed expertise in data-driven marketing strategies.3

Entrepreneurial Venture:: In 2017, Sam co-founded a company that initially focused on analytics consulting before pivoting to become a data integration technology company.2

Funding Success:: In August 2022, Sam announced that his company had raised $3.5 million in seed funding, led by Sepio Capital.6

Current Role:: As of August 2024, Sam transitioned to the role of General Manager at Datajoin, which is now part of Fullcast, The Go-to-Market Cloud.7

Expertise and Contributions

Sam is known for his insights in several key areas:

• Marketing analytics and data integration
• First-party data strategy and tactics4
• Customer journey analytics, particularly in relation to Adobe's ecosystem58
• Go-to-market strategies and technologies

Professional Philosophy

Sam's approach to marketing technology is characterized by:

1. Simplifying complex marketing analytics1
2. Emphasizing the importance of proper data linking and integration4
3. Advocating for the role of technology in enhancing marketing effectiveness

Throughout his career, Sam has positioned himself as a "#marketersbestfriend," leveraging his technical expertise to support marketing professionals in data-driven decision-making.3

Sam Fonoimoana's LinkedIn profile reflects his journey from a marketing analytics specialist to a leader in marketing technology, showcasing his ability to adapt to industry trends and drive innovation in the rapidly evolving martech landscape.