Sam Brown is a seasoned gaming industry professional with over 16 years of experience. He holds a degree in Economics and Finance from the University of Bristol. Sam has held senior management positions in both operator and supplier sides of the industry, ranging from launching startups to leading multi-functional corporate teams. He has extensive expertise in P&L management and has worked in various roles, including CEO of Rolla Services Ltd, Live Casino Director at NetEnt, and Managing Director of CasinoEuro Brands at Betsson.

Sam started his career at Ladbrokes, where he held several managerial roles, including Casino Marketing Manager and Gaming CRM Manager. Later, he worked at Betfair as Commercial Manager - Casino and Head of Product Marketing - Casino, Arcade, and Games. He also served as the General Manager of The Player's Lottery™, a startup lottery operator.

In his current role as Chief Commercial Officer (CCO) at Hero Gaming, Sam oversees the company's commercial activities and maximizes revenue streams while ensuring regulatory compliance. He has a strong passion for the gaming industry and leverages his broad experience to help drive the success of the firms he works for.