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Sam Brace
Director of Customer Education at Cloudinary
Professional Background
Sam Brace currently serves as the Director of Customer Education at Cloudinary, renowned for its pioneering cloud-based image and video management platform. His innovative approach to customer education has significantly contributed to Cloudinary's strong market presence, and he has emerged as a leading figure in developing comprehensive training initiatives. One of his most notable achievements includes founding the Cloudinary Academy, the company’s very first customer education platform aimed at empowering users with in-depth knowledge and skills.
In addition to the Cloudinary Academy, Sam has successfully launched the global Regional Training program, which caters to a diverse audience by providing structured training sessions across various regions. At Cloudinary, he has authored several influential courses, such as "Introduction for API Users and Developers," "Introduction for DAM Users and Content Editors," "Fundamentals for Developers," and the comprehensive "Digital Asset Management Bootcamp." These courses reflect his dedication to increasing the proficiency of users in the complex digital landscape.
Before joining Cloudinary, Sam made noteworthy contributions to Simpleview, primarily focusing on product education for tourism professionals. His career at Simpleview evolved as he took on roles from Communications Manager to Director of Product Education. He spearheaded several pivotal training projects, including the creation of the Simpleview CMS Knowledge Base and the Brainery, Simpleview's user certification program. These initiatives underline his tireless commitment to education and customer empowerment in the digital domain.
Sam’s extensive experience spans across management roles in public relations agencies and software development companies, equipping him with the ability to distill complex technical topics into easily digestible information for various audiences. Throughout his career, he has worked with numerous sectors, including fresh produce, retirement communities, cosmetic surgery, tourism, computer programming, and educational non-profits. This diverse background has imbued him with a wealth of expertise that he brings to every role he undertakes.
Having managed crisis communications, provided strategic insights during national emergencies, and trained hundreds of business professionals on effective social media strategies, Sam has demonstrated leadership and resilience. He has also played an essential role in fostering online communities, managing platforms comprising over 500,000 members.
Sam’s impact is further emphasized by his ability to secure extensive media coverage for clients, placing their stories in esteemed outlets such as U.S. News & World Report, the Wall Street Journal, CNBC, Scientific American, and the Huffington Post. His efforts in public relations have solidified his reputation as a persuasive communicator capable of engaging a wide audience.
Education and Achievements
Sam Brace is an esteemed alumnus of Gonzaga University, where he obtained a master’s degree in communications and leadership studies. This advanced education has laid the groundwork for his exceptional career in customer education and communications. In addition to his master’s degree, Sam earned a bachelor’s degree in journalism from the University of Arizona, providing him with a strong foundation in effective communication and media practices. He also studied journalism at the University of Alaska Fairbanks, further enriching his understanding of the field.
Sam's educational background has played a pivotal role in shaping his professional journey, allowing him to blend theoretical insights with practical applications in various sectors. His commitment to lifelong learning and continuous improvement is evident in the innovative courses he develops and his focus on educating others.
Achievements
- Director of Customer Education at Cloudinary, leading the development of training programs.
- Founder of the Cloudinary Academy, establishing a baseline for customer education within the company.
- Creator of influential courses including the Digital Asset Management Bootcamp and various introductions for varied user groups.
- Former Director of Product Education at Simpleview, where he launched critical training projects.
- Demonstrated expertise in managing significant public relations crises and leading educational outreach in diverse sectors.
- Quoted and referenced in prominent publications, establishing himself as an authority in marketing and business.
- Successfully trained numerous professionals on social media implementation and online community management.
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Cloudinary
Customer Education
Training Initiatives
Digital Asset Management
Sam Brace
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