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Sam Bersh
Appraiser, Machinery & Equipment, at B. Riley Financial
Professional Background
Sam Bersh has cultivated an impressive career over the past seven years in the industrial auction industry, developing a deep understanding of machinery and equipment. His journey began working closely with his father, a used machinery dealer, where he was immersed in a world of machinery from a young age. This foundation has proven invaluable, equipping Sam with the practical knowledge and skills necessary to thrive in the auction business.
Starting his career at Auction Services, Sam wore multiple hats to gain a comprehensive overview of the auction process. His responsibilities ranged from answering phones and cleaning machines to collecting customer invoices and payments. This hands-on experience allowed Sam to understand the intricacies involved in creating successful auctions right from the ground up. With each task he undertook, he gathered insights that would later inform his work in sales and marketing.
Sam's transition to business development marked a pivotal point in his career. He explored the realms of cold-calling and managing a sales pipeline, which further enhanced his capabilities. His exposure to auction marketing was another stepping stone that opened new doors; understanding how to build compelling brochures and effective marketing campaigns became a crucial part of his expertise.
As he continued to rotate through different roles within the organization, Sam discovered his passion for appraising and evaluating equipment. He realized that he deeply enjoyed analyzing machinery, understanding its operational aspects, and determining its value based on a multitude of factors. This passion led him to attain certification as an Equipment Appraiser through the Association of Machinery & Equipment Appraisers (AMEA).
In his current role at B. Riley Financial, Sam has further honed his skills as an Appraiser in Machinery & Equipment. His unique ability to provide tailored solutions to clients seeking to monetize their assets sets him apart in the industry. Every piece of equipment and every transaction is unique, and Sam thrives in the challenge of crafting specialized solutions to meet clients' diverse needs.
Education and Achievements
Sam completed his high school education at Deerfield High School, where he began nurturing his interests in communication and problem-solving. He furthered his education by pursuing a Bachelor of Arts in Communication and Media Studies at Indiana University Bloomington. This academic foundation has complemented his practical experiences, equipping him with the communication skills essential for successful negotiations and interactions in the auction business.
In the realm of achievements, becoming a Certified Equipment Appraiser is a significant milestone in Sam's professional journey. This certification not only solidified his expertise but also enhanced the trust his clients place in his capabilities.
With over seven years of dedicated experience, Sam has consistently demonstrated his commitment to understanding the nuances of the auction process, intricate machinery, and client needs. His blend of practical knowledge and formal education has positioned him as a valuable asset in the industrial auction sector.
Conclusion
Sam Bersh is a seasoned professional in the industrial auction industry with a wealth of experience and expertise in equipment appraisal and client solutions. His unique journey, marked by hands-on experience, formal education, and industry certification, reflects his commitment to excellence and innovation in his field. Whether helping clients maximize the value of their equipment or navigating the complexities of the auction process, Sam approaches his work with passion and a results-oriented mindset.
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