Sam Asfahani

Marketing & Strategy Exec | Ex-NBA, OS

Sam Asfahani is the CEO of Mercury Group Inc., a company based in New York that focuses on innovative entertainment solutions and content delivery across various platforms. Under his leadership, Mercury Group aims to intersect gaming and culture, building community-driven experiences in the rapidly expanding gaming industry.1 3

Background and Education

Sam Asfahani was born and raised in London to Lebanese parents. He pursued a Bachelor of Science in Economics from the University of York, where he also participated as a student-athlete. His academic background includes studies in Economics, Mathematics, and Classical Civilization at Wilson's School from 2000 to 2007.1 4

Career Highlights

Mercury Group Inc. (2021 - Present): As CEO, Sam leads initiatives to modernize entertainment consumption and expand cultural entertainment locations globally.2 3
OS Studios (2018 - 2021): Before Mercury Group, he co-founded OS Studios, a marketing agency focused on esports and gaming, which was acquired by Project Worldwide in 2021.2 4
National Basketball Association (NBA) (2012 - 2018): Sam held various roles at the NBA, including Head of Content & Media for the NBA 2K League and Senior Manager of Esports. He played a key role in developing the NBA's presence in new media and gaming.1 2

Skills and Expertise

Sam is recognized for his strategic marketing abilities, particularly in sports and entertainment sectors. His experience includes creating innovative content strategies that engage new audiences and enhance fan experiences through digital platforms.2 4

In summary, Sam Asfahani combines a robust background in economics with extensive experience in sports marketing and entertainment, positioning him as a significant player in shaping modern entertainment solutions through Mercury Group Inc.