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Sam Adams
DipWSET - Wine Professional focusing on wine education and sales Private and public sector specialist in innovation with a focus on the SME sector
Sam Adams is the founder and CEO of The Windhoek Wine School, a wine education institution based in Namibia.1 As a wine education expert, Adams offers world-class wine education to students both in Namibia and beyond.
Career and Expertise
Sam Adams has a diverse background in innovation and entrepreneurship. His professional experience includes:
- CEO of The Windhoek Wine School1
- Innovation Consultant (Freelance, self-employed)1
- Manager of Innovation & Entrepreneurship at Invest Atlanta1
Adams' passion for wine education is evident in his work. He began his interest in wine when he started exploring winemaking.2 His expertise has led him to become a prominent figure in the Namibian wine education scene.
The Windhoek Wine School
Under Adams' leadership, The Windhoek Wine School has become a notable institution for wine education in Namibia. The school aims to provide high-quality wine education, likely covering various aspects of wine appreciation, tasting techniques, and winemaking processes.
Media Presence
Sam Adams has been featured in local Namibian media, discussing his passion for wine and education. In a 2019 article, he was quoted describing winemaking as "bottled poetry," highlighting his poetic approach to the craft.23
It's worth noting that this Sam Adams is not to be confused with the founder of the American beer company of the same name. The Sam Adams discussed here is specifically focused on wine education in Namibia and has no connection to the beer industry.