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Sally Zhao
Lead Client Solutions Manager - Empowering Chinese brands to go global
Professional Background
Sally Zhao is an accomplished marketer with nearly a decade of extensive experience in integrated and digital marketing. Her passion for driving business growth through innovative marketing strategies shines through her diverse career, which has taken her across borders and cultures. Having worked in complex global strategy development and operational roles, Sally has honed her ability to navigate through different functions and teams, effectively leveraging her background to aid brands in achieving their marketing goals. Her expertise in B2B marketing over the past two years has particularly positioned her as a pivotal figure in the tech industry, where she has dedicated herself to helping both large global brands and Chinese tech companies harness the power of digital marketing to expand their outreach and foster growth.
With fluency in English, Mandarin, and Japanese, Sally enjoys a unique advantage in bridging gaps between Western and Chinese markets. Her commitment to facilitating global exchanges is underscored by her enduring passion to assist Chinese brands in their ambitions to enter Western markets while also guiding Western brands in their efforts to penetrate the Chinese market. This dual focus not only exemplifies her growth mindset but also highlights her versatility and adaptability in the ever-evolving landscape of international marketing.
Education and Achievements
Sally's strong academic background has laid a solid foundation for her success in the marketing field. She pursued her studies in Marketing at NYU Stern School of Business, where she gained invaluable knowledge and insights into the industry. Her strategic thinking was further sharpened through her Master of Science in Marketing Analytics from New York University, where she graduated with an impressive GPA of 3.9/4.0. Added to her academic achievements, she also holds a Master of Arts in Business Administration and Management from Kobe University, specializing in Customer Relationship Management (CRM) with a perfect GPA of 4.0/4.0.
Throughout her career, Sally has assumed various roles that leverage her education and skills in marketing. She currently serves as the Lead Client Solutions Manager at LinkedIn, where she plays a vital role in developing strategies that drive client success on the platform. Notably, her experience as LinkedIn’s Voice of Field (VOF) Champion enriches her understanding of client needs and further develops her client solutions approach. Her previous roles, including Senior Account Manager at Hylink Digital Solutions, and Senior Account Executive at Beijing Dentsu, involved managing high-profile clients and executing comprehensive marketing strategies tailored to their distinctive needs.
Notable Skills and Expertise
Sally Zhao's areas of expertise encompass a wide range of critical marketing disciplines, all of which enable her to create impactful marketing solutions for her clients. Her competencies shine in:
- Digital Marketing: Utilizing the latest tools and techniques to develop robust online marketing strategies that drive engagement and conversion.
- Demand Generation: Focused on building effective marketing funnels that attract potential clients and nurture them through the buyer's journey.
- ABM (Account-Based Marketing) Strategy Development: Crafting personalized marketing campaigns targeted at specific accounts to drive higher engagement and conversion rates.
- Content Marketing: Developing compelling content that resonates with targeted audiences, facilitating brand storytelling, and building trust and authority.
- B2B Marketing: With significant experience in business-to-business contexts, she adeptly navigates complex sales cycles and relationships.
- Social Media Strategy Development and Implementation: Creating and executing engaging social media strategies across platforms to bolster brand presence and interact meaningfully with audiences.
- Corporate Branding: Helping organizations establish and enhance their brand identity, ensuring consistency across all marketing channels.
- Client Management: Skilled at managing client relationships to foster loyalty and long-term partnership engagements.
- New Business Development: Proactively identifying new opportunities and fostering relationships that lead to successful partnerships and business growth.
- Insights for the Automobile, Tourism, and Tech Industries: Leveraging her industry knowledge to provide clients with valuable insights for informed decision-making.
- Data Analytics: Mastery of tools and software such as Excel and SPSS to derive actionable marketing insights and inform strategic planning meticulously.
Achievements
Sally Zhao's career is marked by numerous influential achievements that demonstrate her marketing prowess and dedication to her clients. Her contributions as a Contributing Reporter & Writer at AUTO WEEKLY CHINA and QCTT.COM have expanded her influence in the automotive sector, showcasing her ability to communicate effectively across diverse media platforms. As a former Public Relations Specialist at Toyota Motor Corporation, Sally was instrumental in enhancing corporate image and fostering key industry relationships.
Moreover, her tenure at LinkedIn has allowed her to lead significant marketing initiatives that have yielded measurable results, further solidifying her reputation as a leader in the marketing sphere. Through her roles in various high-impact organizations, Sally has consistently demonstrated an unwavering commitment to excellence and innovation in marketing initiatives. Her career journey reflects her belief in continuous learning, her value for diversity, and her drive to contribute positively to global marketing landscapes.
Sally Zhao remains a pivotal force in the marketing industry, continuously pushing the boundaries of what effective marketing looks like. Her blend of strategic insight and cultural fluency uniquely positions her to affect productive change, both for her clients and within the broader marketing community.
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Clay is a relationship management platform that serves as a personal CRM, helping you organize and deepen both personal and professional relationships. It functions as a beautiful rolodex and CRM available on iPhone, Mac, Windows, and web, built automatically to help manage your network efficiently. Unlike traditional address books, Clay centralizes all your contacts in one place while enriching them with additional context and features to help you stay thoughtful and connected.
Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
- Comprehensive Contact Management: Automatically collects contact data and enriches profiles to keep them up-to-date
- Network Strength: Visualizes the strength of your relationships relative to others in your network
- Timeline: Shows your relationship history with each contact
- Smart Search: Allows you to search using natural language like "People I know at the NYT" or "Designers I've met in London"
- Reminders and Notes: Helps you remember important details about contacts
- Home Feed: Displays updates about your network including job changes, news mentions, and birthdays
- Groups: Organizes contacts into meaningful categories
- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Clay is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Clay as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Clay offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
Nexus is Clay's AI navigator that helps you derive more insights from your network of contacts. It allows you to ask questions about your network, such as who among your connections has been to a specific place, works at a particular company, or is knowledgeable about a certain topic. Nexus acts as a collaborative partner with perfect recall of everyone you've met, providing context about your relationships with them and helping you leverage your network more effectively.
Clay makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Clay's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
Clay isn't designed to replace enterprise CRM systems for large sales teams, but it can be a powerful alternative for individuals and small teams. Many people use Clay instead of Salesforce, Hubspot, and Pipedrive. Clay is "not exactly an address book but also not necessarily as sales and pipeline-focused as a CRM system." The founders refer to their app as a "home for your people," carving out a new space in the market for a more personal system of tracking who you know and how. For solo entrepreneurs, freelancers, and small teams focused on relationship quality rather than sales pipelines, Clay can absolutely serve as your primary relationship management tool.
Clay is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.