Sally Yee

Sally Yee is a dedicated UX Researcher and Design Strategist with a passion for human-centered design and qualitative research methods.

With a background in Italian Studies, Business Administration, and an MBA in Design Strategy, Sally has a rich educational foundation to support her professional endeavors.

Sally has held key roles at major tech companies including Google, Dropbox, and Uber, where she contributed as a Senior UX Researcher and Manager, demonstrating her expertise in design research, business design, and experience strategy.

Her skill set includes qualitative design research methods, insights synthesis, rapid prototyping, concept testing, business design, service design, and project management.

Sally's strengths lie in individualization, futurism, strategic thinking, being a quick learner, and achieving high goals.

She is inspired by the power of storytelling to effect positive change and has a diverse background that includes roles as a Co-Founder, Lecturer, Mentor, Product Manager, and various positions related to UX research and design.

Sally Yee's work philosophy revolves around placing people at the core of innovation, combining human-centered design with foresight and qualitative research to drive positive outcomes for organizations while staying attuned to evolving customer insights and market dynamics.