Sally Richards is a professional with a Bachelor's Degree in Geography from the University of St. Andrews, where she achieved a 2.1 (Hons). She also holds a Postgraduate Diploma at Level 7 in Event Management and Marketing with Distinction from The Event Academy. Sally Richards also attended Uppingham School.

Sally has held key roles in various organizations, currently serving as a Project Director at 9Under Golf Ltd. Previously, she worked as a Project Director at Professional Sports Capital and held multiple positions within Professional Sports Group, including Account Manager, Account Executive, and Events Assistant.