Sally Renshaw

Sally Renshaw is currently the Design System Lead at Aidn, a position she officially started in early 2024.3 Prior to joining Aidn, she worked as the Design System Lead at Ruter for several years, from 2020 to 2024.4

Sally is an experienced professional in the field of design systems. During her time at Ruter, she played a key role in developing a collaborative cross-team design system.1 She believes strongly in the importance of creating design systems that are empowering rather than enforcing, and that reflect the needs of the entire team and customers.1

Some key aspects of Sally's approach to design systems include:

1. Emphasizing company values and design principles as foundational elements
2. Establishing clear governance and contribution models
3. Fostering a culture of collaboration across teams
4. Balancing rigidity with flexibility in system design
5. Measuring success through both quantitative and qualitative metrics

Sally also has experience as an illustrator, having worked as Sally Renshaw Illustration from 2009 to 2024.4 This background likely contributes to her skills in visual design and communication.

In her professional philosophy, Sally values working closely with other designers and development teams.2 She advocates for a hybrid model of design system management, with a small core team facilitating contributions from others when appropriate.1