Sally Braidwood

Sally Braidwood is the Head of Corporate Reputation and ESG Research at Ipsos Australia and New Zealand. She is also a member of the Executive Leadership Team (ELT) within the organization. In her role, Braidwood leads initiatives focused on corporate reputation and environmental, social, and governance (ESG) research, helping clients navigate key challenges in these areas.

Braidwood has a strong background in research and consulting, contributing to various projects that emphasize the importance of corporate accountability and sustainability. She has been actively involved in discussions around ESG practices, including participating in webinars and writing about the complexities of ESG frameworks.123 Her expertise positions her as a significant figure in shaping how organizations approach their reputational strategies in the context of ESG considerations.