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Salem Aoun
CEO at Novos Capital
Salem Bou Aoun is the Founder and CEO of Novos Capital, a financial advisory firm based in the UAE that specializes in capital raising, fund placement, and asset protection. Established in January 2019, Novos Capital aims to connect Middle Eastern capital with global investment opportunities, focusing on sectors such as mobility technology, medical technology, and fintech.123
With over 21 years of experience in asset allocation and global markets, Bou Aoun has a robust background in private equity and investment strategies. Prior to founding Novos Capital, he held significant roles including Executive Director at Goldman Sachs for 17 years, where he worked with institutions and sovereign wealth funds.2 He also served as a partner at Pritle (which was later acquired by Saxo Bank) and has been involved with various startups and venture capital initiatives.12
Bou Aoun is recognized for his commitment to innovation and sustainable investing, making him a notable figure in the UAE's entrepreneurial landscape.13
