Sakshi Choudhary

Professional Background

Sakshi Choudhary is a dynamic and creative leader in the advertising industry, with over a decade of hands-on experience that reflects her passion and commitment to her craft. After a successful corporate career, she transitioned into the advertising world, taking a bold step that has paid off immensely. Today, she serves as the Creative Director at Ogilvy, a renowned agency known for its innovative campaigns and impactful branding strategies. Throughout her career, Sakshi has had the privilege to create compelling work for globally recognized brands, including Dove, Coca Cola, Mondelez, Volvo, SC Johnson (including Glade and Mr. Muscle), and Google. Her work has not only set industry standards but has also resonated with diverse audiences, leading to significant brand engagement and recognition.

Education and Achievements

Sakshi's academic journey laid a strong foundation for her impressive career in advertising. She studied Crafting Creative Communications, specializing in Advertising and Copywriting, at the prestigious MICA (Mudra Institute of Communications, Ahmedabad). Additionally, she holds an MBA from the Symbiosis Institute of Management Studies, where she honed her business acumen and strategic thinking skills.

Over the years, Sakshi has been recognized for her outstanding contributions to the industry. She is a Cannes Lions See It Be It Alumnus, a program that identifies and nurtures female creatives, providing them with the opportunity to build valuable skills and networks within the global advertising community. In 2017, she was selected as one of the 10 One Club Next Creative Leaders, a coveted title that recognizes her innovative and effective leadership style. Furthermore, she was named one of Campaign Asia's Women to Watch, a testament to her influence and role as a trailblazer in the advertising sector. Her talents have also earned her a spot on Pitch magazine's esteemed list of Supercreatives, highlighting her as one of the industry's most notable creatives.

Advocacy and Initiatives

Beyond her professional achievements, Sakshi is deeply invested in advocating for gender equality within the advertising industry. She founded Indian Creative Women, a network dedicated to empowering and uplifting female creative professionals. The initiative focuses on addressing the gender imbalance in leadership roles, providing platforms for mentorship, networking, and support to women in the creative fields. Her commitment to this cause not only demonstrates her leadership qualities but also reflects her passion for fostering diversity and inclusion in advertising.

Notable Projects

Throughout her career, Sakshi has been involved in several high-profile projects, each marked by her distinct creative vision and strategic insight. From impactful advertising campaigns for Dove that emphasize self-love and body positivity to engaging commercials for Coca Cola that capture the essence of togetherness and celebration, her work continues to leave a lasting impression. Sakshi's creativity has also been instrumental in branding initiatives for Mondelez, Volvo, and various other esteemed clients, showcasing her versatility and adaptability in an ever-evolving industry.

Sakshi has a unique ability to weave compelling narratives that resonate with consumers, ensuring that each campaign she works on not only meets but exceeds client expectations. Her expertise in crafting messages that engage and inform has positioned her as a valuable asset in the advertising landscape.

Conclusion

In summary, Sakshi Choudhary is a prominent figure in the advertising industry, known for her creative prowess, commitment to gender equality, and strategic vision. With a strong educational background, extensive experience at Ogilvy, and a dedication to mentoring and supporting fellow creatives, Sakshi continues to innovate and inspire. Whether leading a groundbreaking campaign or fostering the next generation of female creative leaders, she embodies the spirit of creativity and empowerment. For those interested in getting a closer look at her work or discussing potential collaborations, Sakshi is open to new connections and opportunities that seek to push the boundaries of advertising further.