University of Alberta

Associate Director at Boehringer Ingelheim

Loyal / Cellular Longevity

Director of Marketing

Boehringer Ingelheim

Associate Marketing Director, Vaccines

•Formulated a short-term strategy that propelled Vetmedin's annual revenue from $90M to $140M in 2022, achieving significant growth in a competitive market.

•First to launch an FDA conditionally-approved product for Boehringer Ingelheim, resulting in new patient growth and contributing an additional $15M in revenue.

•Crafted comprehensive annual marketing mix and promotional plan to enable sales team, drive customer acquisition, and deliver annual revenue targets.

•Oversaw ongoing responsibilities including P&L management, S&OP planning, and agency management.

Associate Marketing Director, Vetmedin®

•Secured brand as market share leader through a strategic 3-year business plan, prioritizing route-to-market activities, pricing strategies, and portfolio management across key retail customers.

•Developed B2B and B2C omni-channel marketing plans, including advertising campaigns, digital and social media initiatives and commercialization activities.

•Spearheaded U.S. market's innovation and product mix strategy to drive growth, exceeding annual revenue targets by 4%.

Senior Brand Manager, Frontline®

•Established end-to-end business processes for the marketing organization, encompassing asset and file management, vendor selection and onboarding, promotional budgets, and copy translations.

•Created an efficient go-to-market process for product launches, enhancing speed-to-market and resource utilization, positively impacting over 60 successful launches from 2018 to 2019.

•Managed and tracked a $10M global marketing budget, implementing an improved reporting structure and reallocation of advertising funds, resulting in a doubled return on ad spend (ROAS) across key marketing tactics.

•Oversaw all vendor and agency relations, including contract negotiation, onboarding, and budgeting. Successfully renegotiated key contracts, achieving $200k in annual savings.

PetSafe Brands

Marketing Strategy & Operations Manager

•Delivered multiple product innovations from concept to in-market launch. Exceeded Writing Division in-market success rate by an average of 9%, resulting in an additional $5.2M in combined revenue.

•Supported the brand director in developing a 3-year Integrated Business Plan, emphasizing innovation strategy for new markets. Developed innovation pipeline to support U.K., France, and Latin America business objectives.

•Conducted Sharpie portfolio analysis, resulting in the rationalization of underperforming SKUs and optimization of on-shelf product assortment across major retailers. This led to a 10% reduction in inventory and 2% increase in annual sales, delivering an additional $5M in net revenue.

Newell Brands

Associate Brand Manager, Sharpie

•Led over 15 projects as part of the Writing Division's cost-saving initiative, resulting in a significant impact of $1.5M on the 2015 savings funnel.

•Collaborated effectively with cross-functional teams throughout the project lifecycle. Facilitated project meetings, providing guidance to ensure understanding and timely execution of deliverables, while actively mitigating risks at each stage.

Associate Manager, Marketing Operations

•Assisted brand managers with the day-to-day service of client accounts by ensuring that projects and media plans exceeded goals and met client deadlines.

•Proactively became the first Marketo certified coordinator, allowing me to create fully developed email automation campaigns, including performance insights and analysis.

•Delivered detailed analysis reports on email lead generation and nurture campaigns, with a focus on ROI, click through rates, list optimization, and bounce rates.

Red House B2B Marketing

Brand Coordinator

Founded and managed an entertainment company for 3 years — responsible for all operational decisions including talent acquisition, marketing strategy, promotional campaigns, asset development and vendor contracts.

Sahba Sabeti