Sahar Saidi

Founder & CEO at LUS Brands • Canada's Top 40 Under 40 Honouree (2020) • Winner of RBC Women of Influence Award in Startup Category (2020)

Sahar Saidi is the Founder & CEO of LUS Brands, a leading direct-to-consumer eCommerce brand specializing in hair care products for curly hair.

Founded in 2017, LUS Brands introduced its flagship line, Love Ur Curls, featuring unique formulas tailored for curly hair individuals.

Sahar's entrepreneurial success led LUS Brands to be recognized as one of Canada's fastest-growing companies by Maclean's and Canadian Business Magazine.

She holds a Master of Business Administration (MBA) from the University of Toronto - Rotman School of Management, as well as a Global Executive MBA from the University of St.Gallen.

Sahar's proficiency in business administration coupled with her innovative approach has drawn support from prominent institutions like Y Combinator and various influential investors.

Prior to her role at LUS Brands, Sahar served as the Founder & CEO, showcasing her expertise in leadership and business development.