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    Sahana Jayaraman

    Integrated Marketing & Brand Leader | Skilled in Strategy, Storytelling, Consumer Insights and Creative Direction ✨

    Sahana Jayaraman is a seasoned brand strategist with over 18 years of experience in launching and scaling B2B and B2C products across various industries such as healthcare, enterprise software, AI, consumer technology, and retail.

    As the founder of Zagging Goats, a brand consultancy, Sahana specializes in providing fractional CMO and leadership services to startups with a focus on collaborating with purpose-driven companies to challenge the status quo and drive transformative change.

    Sahana's expertise lies in brand communications, brand strategy, narrative/messaging strategy, creative direction, and integrated brand planning, enabling her to develop actionable strategies that align with business objectives.

    With a deep understanding of product marketing and a strong grasp on leveraging various marketing channels including owned content, SEM, social media, influencer, and affiliate marketing, Sahana has successfully driven significant user growth for her clients.

    Having worked at renowned global agencies like Omnicom, Edelman, and Hotwire, Sahana has honed her skills in critical thinking, creative innovation, and team leadership & development, making her a highly effective and respected professional in the industry.

    Sahana Jayaraman holds a BA in Human Communications and Mass Communications from Arizona State University and has previously held various leadership positions at organizations like Marin Humane, Hue, and several well-known marketing and communications agencies.

    Highlights

    Mar 18 · Business Wire
    Survey Finds B2B Brands are Not Prepared for Today's High-Stakes Issues - Business Wire
    Jan 23 · PRWeek
    Hotwire names Chris Paxton as chief strategy officer - PRWeek
    Sahana Jayaraman
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    Location

    San Francisco Bay Area