Safia Qureshi

Currently building the infrastructure for sustainable food and beverage consumption - CLUBZERØ. Raising on Seedrs.

Safia Qureshi is the Founder and CEO of CLUBZERØ, a pioneering company focused on creating sustainable solutions for food and beverage packaging. Established in 2015, originally as CupClub, CLUBZERØ aims to transition cities towards a zero-waste model by promoting reusable packaging systems. The company has successfully implemented its services at scale, serving major brands such as Starbucks, Coca-Cola, and McDonald's, and has achieved significant milestones like completing over one million customer orders and avoiding millions of single-use packaging items from landfills.1 2 5

Background and Education

Safia Qureshi is an award-winning architect and designer based in London. She trained at University College London and the Royal College of Art, where she honed her skills in architecture and design. Her work emphasizes social and environmental impact, leading her to establish Studio [D] Tale before founding CLUBZERØ.2 3

Achievements

Under her leadership, CLUBZERØ has garnered numerous accolades, including:

Best UX Design 2019 from Fast Company
Recognition from the Ellen MacArthur Foundation for its contributions to the New Plastics Economy
A D&AD Pencil for Packaging Design in 2022.1 3 4

Qureshi has also been involved in global discussions on sustainability, contributing to initiatives at the World Economic Forum focused on reusable packaging solutions.2 3

Vision

Safia Qureshi's vision is to create a future where cities operate on principles of sustainability and efficiency, significantly reducing waste and carbon footprints. She advocates for a shift from a waste economy to a reuse economy, emphasizing the importance of innovative design in achieving these goals.4 7

Her leadership at CLUBZERØ reflects a commitment to reshaping consumer habits and encouraging brands to adopt more sustainable practices through the use of returnable packaging systems.6 8