<a href="https://www.nydailynews.com/news/world/female-soldiers-join-somalia-army-article-1.1809586" target="_blank">'We want to show that we can serve for good in our country': Female soldiers join Somalia's army</a>&nbsp;&nbsp;<font color="#6f6f6f">New York Daily News</font>

'We want to show that we can serve for good in our country': Female soldiers join Somalia's army - New York Daily News

<a href="https://www.santafenewmexican.com/news/female-soldiers-join-the-army-ranks-in-somalia/article_932a9fb7-7450-56f3-8d6a-a8e0749a4c50.html" target="_blank">Female soldiers join the army ranks in Somalia</a>&nbsp;&nbsp;<font color="#6f6f6f">Santa Fe New Mexican.com</font>

Female soldiers join the army ranks in Somalia - Santa Fe New Mexican.com

University of California, Berkeley, Haas School of Business

Michigan State University

Product Marketing at Square, Board Member at Building Brave

San Francisco, California, United States

Building Brave builds online communities to support and advance women within companies using a proprietary platform and full service community management. Partnering with businesses, Building Brave provides a turn-key package of group mentoring, professional development and private communities to help attract, retain and develop women.

Building Brave

Member, Board Of Directors

Lead product marketing efforts for Square Messages, Square’s key two-way communication channel, enabling Businesses to communicate with their customers efficiently.

Square

Product Marketing

Focus on the end-to-end user experience and Seeker marketplace positioning spanning across: Enrollment & On-boarding, Engagement & Retention, Pricing & Packaging and Post Match & Payment tools. Partner with the Product team to serve as the consumer-advocate in making data-driven decisions and optimizing conversions.

<a href="http://Care.com">Care.com</a> was acquired by IAC in February 2020

Care.com

Senior Manager, Product Marketing

The Product Marketing team touches on every element of marketing across all of Rocket Lawyer’s products and services, from setting marketing strategies to managing execution.

-   Make informed decisions around product strategy, messaging, positioning, and customer value propositions, utilizing both qualitative and quantitative methods
-   Build brand awareness with segmentation frameworks, to further understand customers and translate to measurable actions and engagement

Rocket Lawyer

Manager, Product Marketing

I served as a Product Marketing MBA intern on the Holistic Monetization team, housed within the Applications and Services organization. During my internship I looked at driving adoption of Microsoft’s newest consumer subscription offering.

-   Evaluated Microsoft’s entrance into the consumer subscription space, examining the market opportunity and competitive landscape, and assessing how it fit into Microsoft’s overall strategy

-   Presented a business plan encompassing primary and secondary market research, market opportunity sizing, competitive landscape analysis, experiment design, segmentation and targeting, pricing, and final recommendations on products offerings

Microsoft

Product Marketing Manager MBA Intern

Co-founder of a web/app-based service featuring a dynamic search engine designed to provide a wide range of travel options, based on budgeted price range and desired trip style. Designed to help users seamlessly plan their ideal travels, the idea fills a need-based gap in the travel industry and encourages people to explore the world in an affordable manner, while creating unique experiences.

TripScape

Co-Founder

MBA Candidate

I worked on the Advertising Operations team, within the Global Marketing Solutions organization, to help drive process improvements in building scalable advertising solutions.

-   Led the setup and execution of advertising campaigns within the Professional Services sector, owning all aspects of trafficking, campaign optimization, troubleshooting, and reporting

-   Collaborated with internal global teams and Facebook’s top brands and agency partners, to implement marketing strategies for new products and develop the ads platform and tools

- Left Facebook to start my Full-time MBA program at UC Berkeley - Haas School of Business*

Facebook

Advertising Operations, Global Marketing Solutions

I joined the Equity Capital Markets (ECM) platform to help originate, structure, and execute equity transactions within the Technology, Media and Telecommunications (TMT) space. As the sole Analyst covering ECM in the San Francisco office, I worked from pitching to pricing with a spectrum of companies ranging in size and stage.

-   Drove projects to measure scale, and reinforce positioning and branding for various technology companies, leveraging our cross-functional partners in Coverage, Syndicate, Sales & Trading, and Research

-   Helped raise over $10bn of new issue proceeds for clients, including:  Intermolecular’s IPO ($97mm), AVG Technologies’ IPO ($128mm), Peregrine Semiconductor’s IPO ($89mm), ExactTarget’s IPO ($185mm), Trulia’s IPO ($117mm), Qualys’ IPO ($105mm), Workday’s IPO ($733mm), and Model N’s IPO ($120mm)

J.P. Morgan

Senior Analyst, Equity Capital Markets

Post undergraduate, I joined the Investment Banking Division as an Analyst focused on the Real Estate sector, where I worked with several public and private companies to think through strategic financial decisions and raise various forms of capital.

-   Conducted extensive industry, business, financial and legal due diligence, drafting key marketing materials and presentations to evaluate potential transactions

-   Served as a key team member on one of the largest refinancing deals of 2011: Capital Automotive REIT - $1.7 billion senior secured credit facility

Sadiya Nur