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Sadhna Arya
Digital Marketing Strategist at Kaizzen
Professional Background
Sadhna Arya is a seasoned Digital Marketing Strategist with over seven years of invaluable experience in various work environments. Her work is characterized by her dedication, creativity, and commitment to excellence, making her a prominent figure in the realm of digital marketing. Throughout her career, she has been instrumental in developing and implementing digital marketing strategies that deliver results for clients across diverse sectors. Sadhna is particularly adept at brand management on social media platforms and excels in creating lead-generating campaigns that foster business development. Her proficiency in navigating the ever-evolving landscape of digital marketing has allowed her to contribute significantly to various prominent campaigns, both nationally and at the state level.
Sadhna’s career has seen her take on pivotal roles in prestigious campaigns, including the renowned 7th Delhi International Jazz Festival organized by the Indian Council for Cultural Relations (ICCR) and the Hepatitis B campaign by the Institute of Liver and Biliary Sciences (ILBS) located in Vasant Kunj, Delhi. These experiences showcase her ability to manage high-stakes projects, ensuring they are executed flawlessly and resonate profoundly with target audiences.
In addition to her successful management of large-scale campaigns, Sadhna has a remarkable talent for engaging audiences on social media, as evidenced by her involvement in creating Twitter trends and hashtag activism. Some of her notable achievements in this area include spearheading trending campaigns such as #KMPJanVikasRally for Prime Minister Sh Narendra Modi, #EmpathyCampaign for the renowned boxer Mary Kom, and #EhasOIzhar for Dr. Ashwani Kumar, the former Union Law Minister. Other notable campaigns include #BeTheChange, #FairTradeFortnight, and #StreeUdyamitaHaat.
Her approach to digital marketing also incorporates the strategy of trend-jacking, where she ensures that brands effectively participate in relevant trends to amplify their outreach. For instance, during the #IWearHandloom campaign launched by the Ministry of Textiles, Sadhna skillfully facilitated brand involvement, showcasing her expertise in maximizing brand visibility.
Education and Achievements
Sadhna Arya's academic background is as impressive as her professional journey. She pursued her Post Graduation in English Journalism at the esteemed Indian Institute of Mass Communication in Delhi, laying a solid foundation for her career in media and communication. This formal education was complemented by specialized training in digital marketing at the Delhi School of Internet Marketing, enhancing her strategic capabilities in the digital space.
Her quest for knowledge did not stop there; Sadhna furthered her education by obtaining a Master's Degree in Mass Communication and Media Studies from Guru Jambeshwar University, equipping her with a deeper understanding of media dynamics and communication strategies. Sadhna also holds a Certificate Course in Creative Writing from the Sri Aurobindo Centre for Arts & Communication, emphasizing her creative inclination and ability to craft compelling content. Additionally, she enhanced her journalistic skills through a Certificate in Journalism from YMCA, providing her with a comprehensive skill set to excel in communication roles.
Sadhna completed her Bachelor’s degree in Mass Communication and Human Communication at JIMS, Delhi, solidifying her credentials as a well-rounded communication professional. Her diverse educational background provides her the unique ability to bridge traditional communication techniques with modern digital strategies.
Professional Experience
Sadhna’s professional trajectory is marked by notable experiences at some of the leading organizations in the field. She serves as a Digital Marketing Strategist at Kaizzen, where she plays a fundamental role in crafting and executing effective marketing strategies. Previously, Sadhna held the position of Digital Marketing Specialist at Social Sage, followed by her tenure as the Digital Marketing Manager at Kaizzen, where she honed her skills in campaign management and digital strategy formulation.
Before her recent roles, Sadhna served as the Manager of Digital Marketing at PR Professionals. Her journey includes a significant position as the Program Manager at Fair Trade Forum India, where she was heavily involved in communication and outreach efforts. Her roots in the domain trace back to her role as Communication Manager at Fair Trade Forum India, where her work was pivotal in promoting fair trade practices. She also began her career as a Communication Trainee at the High Commission of Canada in India, where she gained invaluable experience in international communications.
Sadhna’s early career included responsibilities as an Intern at the High Commission of Canada in India, allowing her to gain first-hand experience in communications within a diplomatic context. She also worked as a Reporter for Dainik Jagran, one of India’s leading newspapers, where she developed her journalistic skills and learned the intricacies of storytelling.
Achievements
Sadhna Arya’s career is punctuated by a series of remarkable achievements, largely characterized by her innovative strategies and contributions to digital marketing campaigns. Her work has not only elevated the brands she represents but has also positioned her as a thought leader in the industry. Some of her impressive Twitter trends and campaigns have not only garnered attention but also mobilized audiences around significant social issues and events.
Moreover, her innovative approach to engaging with audiences, especially through participatory campaigns, showcases her commitment to making an impact in her field. Sadhna's experience in managing campaigns for high-profile clients and her ability to adapt to rapidly changing market dynamics exemplifies her expertise and her dedication to continuous learning and growth.
In summary, Sadhna Arya stands out as a significant contributor to the world of digital marketing. With her extensive background in communication, strategic campaign management, and creative thinking, she continues to make a lasting impact in the industry. She remains a passionate advocate for effective digital strategies and a strong voice for innovative brand practices, positioning her well for future endeavors in the ever-evolving landscape of digital marketing.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
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Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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