Sacha Samotin

Co-CEO, Co-Founder, Applecart | Forbes 30 Under 30

Sacha Samotin is the Co-CEO and Co-Founder of Applecart, a technology platform that specializes in "decision maker marketing," which focuses on connecting advertisers with high-value business decision-makers. He has held this position since July 2012, and under his leadership, Applecart has become a significant player in the marketing technology space, reportedly generating over $30 million in revenue and securing $12.5 million in funding.1 2

Background and Education

Sacha Samotin graduated from the University of Pennsylvania with a Bachelor of Arts in Political Science and Government in 2015. The idea for Applecart originated during his time at university, specifically in a dorm room setting, where he aimed to create a more effective advertising platform utilizing publicly available data.1 2

Career Highlights

Applecart: As Co-CEO, Samotin has guided the company to work with numerous high-profile clients, including over 30 Fortune 500 companies such as KKR and Boeing. The platform enables organizations to effectively reach decision-makers across various sectors, including corporate communications and government relations.1 3
Recognition: He was named in the Forbes 30 Under 30 list, highlighting his impact as a young entrepreneur in the business world.2
Previous Roles: Before founding Applecart, Samotin worked as an Assistant to the Campaign Manager for Jon Huntsman’s presidential campaign and served as a Congressional Page in the U.S. House of Representatives.1 2

Personal Achievements

In addition to his entrepreneurial success, Samotin gained public recognition by appearing on the game show Jeopardy, where he notably defeated a five-day champion.2 His journey reflects a blend of political insights and innovative business strategies aimed at transforming how organizations communicate with key stakeholders.