Sabrina Tricarico

Sabrina Tricarico is currently the VP of Marketing at Shakepay, a Montreal-based crypto exchange.13 Prior to this role, she held several positions at Cronos Group, including:

1. Senior Digital Marketing Manager, North America (January 2022 - April 2022)
2. Digital Marketing Manager
3. Social Media Manager

Her total tenure at Cronos Group lasted 3 years and 9 months.3

After her time at Cronos Group, Sabrina worked as the Head of Marketing at Figment, a leading blockchain staking provider, where she helped grow the company's assets under stake to over $15 billion.14

Sabrina has over 13 years of experience in growth marketing and has worked in various industries, including cannabis, beauty, and entertainment.12 She is known for her expertise in social media marketing, advertising, and brand management.5

Based in Toronto, Sabrina is also an avid comic book collector and minted her first NFT in 2018.25