Sabrina Hill-Bailey

Sabrina Hill-Bailey is an ambitious strategic senior marketer with 12 years of integrated ATL & BTL agency experience in Sydney & London, and 5 years of client-side experience, specializing in smart, customer insight-driven marketing communications.

Sabrina excels in delivering campaigns that drive immediate action, be it acquisition, consideration, engagement, or purchase, by leveraging her acute awareness of the shopper/consumer path to purchase and expertise in channel planning.

She is adept at driving brand advocacy, loyalty loop engagement, and implementing human-centered design thinking and behavioral economics in her strategies.

Sabrina's specialist disciplines include strategic brand & marketing campaign planning, campaign execution, shopper marketing, retail digital activation, sales promotion, and experiential & events.

Her educational background includes a Diploma Certificate in Sales Promotion from the Institute of Promotional Marketing, A Levels from Rochester Grammar School for Girls, and a Bachelor of Arts in Marketing, Advertising & Italian from Lancaster University.

Throughout her career, Sabrina held key positions such as Marketing Manager at Yates, Senior Marketing and Agency Manager at Ampol Australia, Fuels Brand and Marketing Communications Manager at Ampol Australia, and various roles in agencies like Momentum Worldwide Australia, Attention, and Meteorite.