Sabine Croes

Sabine Croes is a Business Designer and Trainer at Perspective, a Business Design and Design Research agency based in Amsterdam. With extensive experience in her field, she specializes in guiding innovation projects and coaching teams across various organizations, including notable clients such as ABN AMRO, PostNL, and Eneco.123

Professional Role

At Perspective, Sabine plays a crucial role as a partner and leads training sessions focused on Design Thinking and Business Design. Her training emphasizes practical application and engagement, enabling participants to develop innovative services that enhance customer experiences.14 She utilizes methodologies like Google Venture Design Sprints to foster collaboration and creativity within teams.1

Expertise and Approach

Sabine is known for her dynamic training style, which combines theory with hands-on practice. She focuses on generating customer insights and translating them into actionable service designs that create lasting value for both users and organizations.3 Her work is characterized by a commitment to fostering dialogue with end customers, ensuring that solutions are user-centered.13

Educational Contributions

In addition to her role at Perspective, Sabine is involved in educational initiatives, teaching courses on Design Thinking at various institutions. Her approach is designed to equip professionals with the skills necessary to innovate effectively within their organizations.15

Overall, Sabine Croes is recognized for her ability to blend strategic insight with practical training, making her a significant figure in the field of Business Design.