Sabina Shaida

Sabina Shaida is a seasoned Business Consultant specializing in the Travel, Tourism, and Hospitality sectors. Currently, she serves as a Business Consultant at Business Consultant, a role she has held since September 2020. In this position, she focuses on consulting for tech startups and tour operators, emphasizing sales, marketing, and revenue growth strategies.1

Professional Background

• Current Position: Business Consultant Travel Tourism & Hospitality at Business Consultant (September 2020 - Present)
• Previous Roles:
  • Commercial Director at Culture Trip (2017 - 2020): Led initiatives for a tech startup focused on travel products targeting millennials.
  • Consultant/Special Advisor at PMi (2015 - 2016): Provided marketing consultancy in leisure travel, working with various stakeholders to enhance brand awareness and market reach.
  • Marketing Manager at Sarova Hotels Ltd (1986 - 1989): Managed marketing strategies during a significant rebranding phase.

Education

• Master’s Degree in Digital Marketing from London South Bank University (2015 - 2017)
• Postgraduate in Digital Marketing from The Institute of Direct and Digital Marketing (2014 - 2015)
• BS in Hospitality Business Management & Marketing from Boston University

Skills and Expertise

Sabina is recognized for her customer-centric approach and her ability to drive commercial growth through innovative strategies. She is adept at establishing operational processes and executing collaborative projects. Her focus on sustainable tourism reflects her commitment to increasing sustainability awareness within the industry.1